News of the World: World Cultures Look at Television News

News of the World: World Cultures Look at Television News

News of the World: World Cultures Look at Television News

News of the World: World Cultures Look at Television News

Synopsis

This collection is the first in-depth study of how television viewers around the world respond to the ever increasing mass of information available from news programs. News of the World describes and interprets the type of news available, the amount of news that viewers consume, and how it is understood in the context of everyday life in the United States, India, Mexico, Italy, Denmark Israel and Belarus.

Excerpt

In the streets of Perugia and other Italian cities, one encounters signs with the inscription senso unico. While tourists may soon learn the hard way that this means 'one-way street,' to an international conference of communication researchers taking time for a stroll in Perugia in 1992, it summed up the difficulties of discovering how sense is made of signs, both inside the media and outside. Sense is never one-way, hardly ever unified, nor entirely unique. the conference was preparing the study reported in this volume of how television viewers around the world make local sense of global news.

The News of the World project dates back to 1989 when Klaus Bruhn Jensen and Paolo Mancini, meeting far from both Perugia and Copenhagen, in Los Angeles, discussed the idea of an international comparative study of the reception of television news. After they had made contact with colleagues in different parts of the world and secured partial funding for the study, Paolo organized its opening conference in 1992, while Klaus coordinated the study itself.

The best way to acknowledge the generous assistance of a large number of individuals and institutions in the course of the project may be to retrace briefly its steps. Morten Giersing, then Chief of the Section of Free Flow of Information and Communication Research at unesco in Paris, supported the idea of the study from the outset, and was key to this organization's offer to provide 'seed money.' Cees Hamelink, at the time President of the International Association for Mass Communication Research, which was the formal contractor of the project, gave it a home in the international research community, in addition to friendly and efficient support. the opening conference at Polvese Island, Perugia, 15-19 June 1992, was made possible by additional funding from rai (Radiotelevisione Italiana), Fininvest, Regione dell'Umbria, Provincia di Perugia, and Università degli Studi di Perugia. At the conference, the planners and participants in the study benefited from the critical, constructive comments of Giovanni Bechelloni, Milly Buonanno, Akiba Cohen, Nicola De Blasi, Francesco Casetti, Federico di Chio, John Fiske, James Lull, David Morley, Gianni Pilo, Renato Porro, Nora Rizza, Kim Christian Schrøder, Celestino Spada, and Mauro Wolf. During the phase of analysis, project participants had the opportunity to present preliminary findings to conferences of the International Association for Mass Communication

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