Entrepreneurship: The Way Ahead

Entrepreneurship: The Way Ahead

Entrepreneurship: The Way Ahead

Entrepreneurship: The Way Ahead


Covering all of the cutting-edge topics in Entrepreneurship today, this book represents a progressive treatment of the major issues for the subject over the next decade. Providing a current perspective on a series of open questions, it also provides recommendations for further development. Entrepreneurship provides a contemporary exposition on entrepreneurship for entrepreneurs and their teachers.


As in any dynamic field, entrepreneurship is evolving, reforming, and reinventing itself as it passes through its stages of evolution. The most intriguing question is: "what will entrepreneurship look like in its next stage of development?" Thus the title: Entrepreneurship: The Way Ahead. As the world-class hockey player Wayne Gretzky suggested, one never skates to where the puck is or has been, but where it will be. In anticipation of where the field is going, some of the best minds in the field have been tapped to provide their prognostications and predictions of the future.

Howard Stevenson, Karl Vesper, Dianne Wingham, and John Sibley Butler provide the grounding foundations of the field and provide some innovative directions with which the field might experiment. Earlier, Howard Stevenson has suggested that "Entrepreneurship has won!," but later concludes that every entrepreneur, educator, and institution must refocus to take on the challenge of technology, globalization, and community development and their nuances within entrepreneurship. He is in close agreement with Karl Vesper who challenges us to recognize "Unfinished Entrepreneurship" as the opportunity of the twentyfirst century. What battles are yet to be fought? What are the remaining or open issues in the field that will thrust us forward in our understanding?

Perhaps the most innovative and rapidly moving component in the field is entrepreneurship practice. Entrepreneurs themselves are expanding the boundaries with technology, network marketing, creative arts, serial, and social entrepreneurship. Academics are racing to keep up with theories to explain many of these new phenomena. Practitioners are often leading the way with innovations, inventions, new combinations, new markets, and new products and services. Opportunity recognition is becoming recognized as a burgeoning sub-specialty as well as a unique distinguishing characteristic of the field.

As leading thinkers in this field, Lumpkin, Hills, and Shrader view opportunity recognition as both a process involving iterations of creative

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