Handbook of Corporate Communication and Public Relations: Pure and Applied


This text offers readers an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication, and gives clear indications of the pertinent best practice outcomes of theoretically based applications.

Additional information

Includes content by:
  • Don R. Swanson
  • Deborah J. Barrett
  • Stephen A. Roberts
  • Kevin Moloney
  • Gerald Chan
Publisher: Place of publication:
  • London
Publication year:
  • 2004


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