The Management of Intangibles: The Organisation's Most Valuable Assets

The Management of Intangibles: The Organisation's Most Valuable Assets

The Management of Intangibles: The Organisation's Most Valuable Assets

The Management of Intangibles: The Organisation's Most Valuable Assets

Synopsis

This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of its contribution to the establishment of competitive advantage in the market place.
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