Design Management Case Studies

Design Management Case Studies

Design Management Case Studies

Design Management Case Studies

Synopsis

This introductory text to the relatively young discipline of design management provides case study material to both students and practitioners alike. Selected exemplars are offered, providing both an understanding of design management in action.

Excerpt

The case studies presented in this book are the product of postgraduate studies in Design Management at the University of Central England. The five design management policy audits which comprise Part II of the book have been selected from some ninety detailed studies conducted by postgraduate student researchers enrolled on the Master of Arts course in Design Management between 1994 and the present. The study of Electrolux has been developed by the authors through interviews with senior Electrolux personnel, with reference to secondary sources which include the results of postgraduate student research.

The large body of data that has been accumulated over this period provides insights into the practices and attitudes that shape design management policy in a wide range of companies, both large and small, in manufacturing and service sectors. Researchers typically spend a minimum of ten weeks tracking the day-to-day activities of the company, before presenting the findings in the form of a report that includes recommendations for feedback to the company. The adoption of novel, taught research methodologies facilitates the accumulation of data from many studies: this approach of shared research methodologies over such a large number of researchers has been possible within the structure of a taught Master's degree programme. Development of a sustained programme of policy audits within a Master's course led to the invitation by Routledge to publish selected examples as a contribution to the diffusion of the findings of research into contemporary design management practice. The selection of company cases is intended to provide a range of examples in manufacturing and service organizations: a constant theme is the nature of communication, both within design teams and between such teams and other individuals and groups in the organization.

The opening case study, which has been written expressly for this book describes New Product Development processes in Electrolux, and identifies issues that are critical in large, mature manufacturing organizations operating internationally. The development of a maturity in design management, and the learning process within organizations

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.