Marketing Communication: Principles and Practice

Marketing Communication: Principles and Practice

Marketing Communication: Principles and Practice

Marketing Communication: Principles and Practice

Synopsis

Using communication, cultural and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building. This text provides a contemporary examination of marketing as a social process.
Author Advanced search

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.