In Rethinking Health Promotion: A Global Approach, Theodore H. MacDonald sweeps away the confusion surrounding the function and position of health promotion. He retraces the history to show that, far from being a modern innovation, it has existed as a distinct and separate enterprise for as long as biomedicine. He argues that this difference should be reflected in the organization of health care services and cautions against health promotion becoming merely an offshoot of medical care.
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