Book Commissioning and Acquisition

Book Commissioning and Acquisition

Book Commissioning and Acquisition

Book Commissioning and Acquisition

Synopsis

Since its first publication, this essential guide to book commissioning has established itself as the one and only 'must-read' for any successful editor, and the core training text used both within publishing houses and on publishing courses worldwide.In this new edition, Davies concentrates on the essential skills of commissioning, as well as other editorial challenges such as handling new lists following mergers and takeovers, and the demands of digital technology. New case-studies have been added which illustrate the commercial and practical problems that editors must address in today's complex and demanding marketplace.This book remains the one text that editors must have by their side throughout their careers.

Excerpt

This is a book about the role of an editor, a position that most people in the publishing industry still regard as the pivotal one. Today, marketing is a powerful and essential part of the publishing process, and there will be few houses where marketing colleagues are not heavily involved in the decision to publish a book. In some trade houses, with a strong commercial edge, marketing may have the final word in that decision.

Editorial still occupies the key territory where most publishing ideas are received, created and then developed before eventually receiving approval for publication. Editors, therefore, are highly influential 'gate-keepers', since it is they who choose which projects will go forward for development and for approval by other colleagues. While the editor remains the prime person in contact with authors, he or she will remain powerful. It is authors who write the books, who more often than not create the ideas, who (often being at the heart of the market for which they are writing) will be closest to the reader, and who are likely to generate the greatest interest and therefore publicity around a book. The author is not only the real creator of the book, he or she is the walking storehouse of information about it and its readers, is the greatest enthusiast for the book but, paradoxically, the person who sometimes has to be nursed or intensely supported. These factors are key to the functions of the editorial role.

WHY BE AN EDITOR?

Being at the interface between the author and what he or she creates is exciting and can be influential. The opportunity to work with an author on content is also highly satisfying. The role is sometimes likened to that

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