Handbook of Persuasive Tactics: A Practical Language Guide


Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. A Handbook of Persuasive Tactics is a user-friendly and accessible text for anyone who is interested in such goal-oriented language.The book extracts some 300 important persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. A Handbook of Persuasive Tactics is a valuable work of reference for courses which deal with the management of interaction, pragmatics, discourse analysis and communications.

Additional information

Publisher: Place of publication:
  • New York
Publication year:
  • 1994


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.