Handbook of Persuasive Tactics: A Practical Language Guide

Handbook of Persuasive Tactics: A Practical Language Guide

Handbook of Persuasive Tactics: A Practical Language Guide

Handbook of Persuasive Tactics: A Practical Language Guide

Synopsis

Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. A Handbook of Persuasive Tactics is a user-friendly and accessible text for anyone who is interested in such goal-oriented language.The book extracts some 300 important persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. A Handbook of Persuasive Tactics is a valuable work of reference for courses which deal with the management of interaction, pragmatics, discourse analysis and communications.

Excerpt

This table offers a comprehensive taxonomic plan for designing and executing communications. It does so by naming the important tasks that are involved in preparing for a communication. For each task the table then refers the reader to at least one tactic from the Collection of Tactics which could improve the performance of that task.

The table could be used in several ways. For example, the reader who wishes to make a general study of the elements of communication could use it as a guide to matters of significance, slowly working through all the tasks mentioned; while the reader who has a specific communication to prepare could search through it for those relevant to the occasion.

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