Concerning the topical issue of e-Retailing, this textbook provides readers with a guide to the implementation and operation of a successful e-Retailing business. Written accessibly for students at all levels, it identifies and explains the underlying principles of e-Retailing and its relationship with conventional retail methods. Featuring international examples and original case vignettes, it leads students clearly through the subject and is a welcome addition to a subject too often neglected.

Additional information

Publisher: Place of publication:
  • New York
Publication year:
  • 2004


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