Global Strategies and Local Realities: The Auto Industry in Emerging Markets


This text discusses key themes in the auto industry, including the environmental impact of the car and adaptation of designs for the needs of emerging markets. These issues are placed in the context of more general debates about globalization.

Additional information

Includes content by:
  • John Humphrey
  • Yveline Lecler
  • Mario Sergio Salerno
  • Yannick Lung
  • Antje Oeter
Publisher: Place of publication:
  • Basingstoke, England
Publication year:
  • 2000


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