This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.
Related books and articles
From Total War to Total Diplomacy: The Advertising Council and the Construction of the Cold War Consensus By Daniel L. Lykins Praeger, 2003
Adcult USA: The Triumph of Advertising in American Culture By James B. Twitchell Columbia University Press, 1996
Enlisting Masculinity: The Construction of Gender in U.S. Military Recruiting Advertising during the All-Volunteer Force By Melissa T. Brown Oxford University Press, 2012
The 140-Character Campaign: Regulating Social Media Usage in Campaign Advertising By Hinkeldey, Jeffrey P. Rutgers Computer & Technology Law Journal, Vol. 40, No. 1, Spring 2014
Selling Exclusion: IMAGES OF STUDENTS OF COLOR IN BOWL GAME ADVERTISING By Harris, Michael S. Bourke, Brian College and University, Vol. 84, No. 2, Fall 2008
Foreign Advertising in China: Become Global, Becoming Local By Li, Hairong Journalism and Mass Communication Quarterly, Vol. 77, No. 4, Winter 2000
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
The Global Threat to Advertising Freedom By Bell, Howard H. Editor & Publisher, Vol. 124, No. 50, December 14, 1991
Facebook Sets Its Sights on Advertisers: The World's Largest Social Networking Site Ups the Ante on Its Offerings By Aquino, Judith CRM Magazine, Vol. 16, No. 8, August 2012
Below the Line: The Shift to Marketing Services: Some Say It's Brand New. Others Say It's Always Been Part of the Magazine Business. but Today, as Advertisers Act like Publishers, Publishers Are Beginning to Take on Agency Roles and Serve Their Clients in All Aspects of the Media Buy. but What Does This Mean for the Core Business of Content and Advertising? By Kinsman, Matt Folio: the Magazine for Magazine Management, Vol. 39, No. 8, September 2010
Outdoor Advertising Is Winning Respect By Stuart Elliott N. Y. Times News Service THE JOURNAL RECORD, November 13, 1997
19th Advertising Congress Starts in Cebu Today By Manila Bulletin, November 16, 2005
Wiener Icon Enters the Digital Age ; Oscar Mayer Rallies Its Sausagemobiles to Get Attention on Social Media By Elliott, Stuart International Herald Tribune, July 9, 2013