The Environmental Communication Yearbook - Vol. 1

The Environmental Communication Yearbook - Vol. 1

The Environmental Communication Yearbook - Vol. 1

The Environmental Communication Yearbook - Vol. 1


Editorial Scope
The Environmental Communication Yearbook is a multidisciplinary forum through which a broad audience of academics, professionals, and practitioners can share and build theoretical, critical, and applied scholarship addressing environmental communication in a variety of contexts. This peer-reviewed annual publication invites submissions that showcase and/or advance our understanding of the production, reception, contexts, or processes of human communication regarding environmental issues. Theoretical expositions, literature reviews, case studies, cultural and mass media studies, best practices, and essays on emerging issues are welcome, as are both qualitative and quantitative methodologies. Areas of topical coverage will include:

• participatory processes: public participation, collaborative decision making, dispute resolution, consensus building processes, regulatory negotiations, community dialogue, building civic capacity;

• journalism and mass communications: newspaper, magazine, book and other forms of printed mass media; advertising and public relations; media studies; and radio, television, and Internet broadcasting; and

• communication studies: rhetorical/historical case studies, organizational analyses, public relations/issues management, interpersonal/relational dimensions, risk communication, and psychological/cognitive research, all of which examine the origins, content, structure, and outcomes of discourse about environmental issues.

Submissions are accepted on an ongoing basis for inclusion in volumes published annually.

Researchers, scholars, students and practitioners in environmental communication, journalism, rhetoric, public relations, mass communication, risk analysis, political science, environmental education, environmental studies, public administrations; policymakers; others interested in environmental issues and the communication channels used for discourse and information dissemination on the topic.
For more information and guidelines for submissions, visit


You are holding the inaugural volume of a publication enthusiastically anticipated by scholars from diverse disciplines and professionals who practice in diverse arenas of environmental communication. The Environmental Communication Yearbook is a portal into environmental communication's many fields and a productive space in which we can build and share knowledge regarding our common quest to better unerstand the communication dynamics that influence the human relationship to the environment.

Environment and communication are broad and multifaceted and yet, they hang together, overlap, intersect, and mutually inform and influence every area of life today. A quick and woefully incomplete tour demonstrates this point.

It has been 265 years since William Bradford, the first governor of the Plymouth Colony, looked out from the deck of the Mayflower at the shoreline of what we now call Plymouth, Massachusetts on Cape Cod Bay and declared the place "a hideous and desolate wilderness." Think of the tragic ramifications of this framing of wilderness on First Nation people who called it home.

It has been 155 years since the sage of Walden Pond and the philosophical patron saint of the modern environmental movement, Henry David Thoreau, asserted from the lecturer's podium, "In wildness is the preservation of the world."

It has been nearly that long since George Perkins Marsh asserted in Man and Nature that the land could not continue to endure what he saw as a wholesale assault. There was a threshold, a carrying capacity, at which we would feel negative impacts.

It has been about 102 years since the work of Ellen Swallow, the Massachusetts Institute of Technology food additive chemist who was denied her doctorate because of her gender, led to the United States' first food protection laws. She first used the term ecology in a public speech, framing its meaning in a metaphor fitting for a true woman of the day, a metaphor that the male-dominated policy and professional worlds could hear from her. She spoke about the earth as our home and extended the metaphor to depict the balance and attention needed by all the parts in order to preserve the harmony and health of the whole home.

It has been nearly 62 years since the wildlife manager Aldo Leopold experienced an epiphany as he watched the "fierce green fire" of life go out of the eyes of a wolf that he and his colleagues had shot in New Mexico, believing that no wolves meant a deer hunter's paradise. He came to realize that the mountain did not agree with this paradigm, and his emerging philosophy contained in his essay "Thinking like a Mountain" led not only to the establishment of the first U.S. wilderness area, but also to his concept of what he called the land ethic, generally acknowledged as the . . .

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