The Rise of New Labour: Party Policies and Voter Choices

The Rise of New Labour: Party Policies and Voter Choices

The Rise of New Labour: Party Policies and Voter Choices

The Rise of New Labour: Party Policies and Voter Choices

Synopsis

'This is a fascinating study of the dynamic of public opinion and its relation to individual voter choice. Non-experts will easily follow the main text with more complex confirmatory analyses restricted to appendices' -Parliamentary AffairsThis major new work from the well-known team of Heath, Jowell and Curtice explores the emergence of New Labour from the ruins of old Labour's four successive defeats at the hands of the Conservatives. Based on the authoritative British Election Surveys the book explores some of the key questions about contemporary British elections and the social and political factors that decide their outcomes.
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