Media and Society: Critical Perspectives


An intriguing look at theeffects of the modern mediaon societyThis book is designed as a complete primerfor undergraduates who need an overallperspective on media studies. It covers themain theory and discussion points surroundingthe media. These include ideas aboutmedia power, how to make sense of mediamaterial, and how the media may influenceone's view of the world. The book covers dominant criticalapproaches to the relationship betweenmedia and society, as well as textual analysis,audience studies, media effects, andinstitutional power. It includes a range ofspecialist case studies relating these criticalapproaches to areas such as popular music,film, and news. This book shows how themedia may influence our view of theworld and helps students to answer suchquestions as: How may we understand the interactionbetween media and society? What ideas are produced when we read"media texts," and how are these constructed? How may we understand media influencein the context of the relationship amonginstitutions, texts, and audiences?

Additional information

Publisher: Place of publication:
  • Maidenhead, England
Publication year:
  • 2005


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