Managing Business Crises: From Anticipation to Implementation

Managing Business Crises: From Anticipation to Implementation

Managing Business Crises: From Anticipation to Implementation

Managing Business Crises: From Anticipation to Implementation

Synopsis

This book will add a new dimension to our understanding of what crises really are, how to evaluate them, and ultimately how to respond to and cope with them more successfully.

Excerpt

The Chinese use two brush strokes to write the word ”crisis.” One
brush stroke stands for danger; the other for opportunity. In a
crisis, be aware of the danger—but recognize the opportunity.

Richard M. Nixon

SEPTEMBER 11, 2001

Were you prepared for the events of that day, and the subsequent changes in our homes, schools, and businesses? Much has been said about the fact that America ”will never be the same again.” But, in what ways? Whether we will relearn to live without fear, regain our economic stability, or rekindle the spirit of opportunity for which the United States of America is so well known, is not in doubt. But how do we move from initial danger to eventual opportunity?

Some would say that ”only time will tell,” ”time heals all wounds,” or ”give it time,” but this text suggests that each of us can have more of an effect on our corporate destinies. Organizations must change and adapt to survive—an old adage. The hypothesis that led to the writing of this book reflects the duality so well penned by Richard Nixon—within every crisis lies the seeds of success, as well . . .

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