Entry and Cooperative Strategies in International Business Expansion

Entry and Cooperative Strategies in International Business Expansion

Entry and Cooperative Strategies in International Business Expansion

Entry and Cooperative Strategies in International Business Expansion

Synopsis

Globalization provides firms with tremendous opportunities and daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. Particular attention is paid to international entry and collaborative strategies.

Excerpt

Over the past decade or so the nature of competition has been fundamentally altered by increasing technological advancements and the globalization of business. The need to balance the dynamic tension between multiple forces that need to be managed simultaneously — geographic, product, market, and technological — has resulted in firms extending their presence all over the globe for a multitude of purposes and through a multitude of forms. Correspondingly, international expansion decisions and strategies have acquired increasing strategic significance.

This book is written for international executives who are actively pursuing international market opportunities or want to do so and for scholars and students of international business or global management. It is intended to provide conceptual backgrounds, analytical frameworks, managerial insights, business guidance, and practical evidence for managers active or interested in international expansion. The grand theme is the need for international managers to formulate appropriate international expansion strategies that aim to achieve a sustainable and successful presence in the global marketplace.

In the course of writing this book, I have benefitted from financial support from the University Research Council,. the College of Business Administration, and the Center for International Business Education and Research, all at the University of Hawaii. This book is dedicated to my family in recognition of their patience and support throughout this project.

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.