E-Marketing

E-Marketing

E-Marketing

E-Marketing

Synopsis

The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.

E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net

Excerpt

The Internet provides one of the most effective marketing tools your company can use to promote your brand, service or products. It offers a whole range of new ways to reach new and existing customers, support press enquiries, research campaigns, investigate new export markets, set up focus groups, get advice or discuss techniques with other professionals, or simply find the best place to buy balloons for your next product launch!

In this book, we provide all the latest information you'll need to understand and use the range of new tools available. If you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, we hope you'll find this book a useful starting point. And if you're new to the Internet, flip to the appendix on page 135 for a concise guide to getting your computer – or your office network – online and using all the resources on offer.

Within each chapter, we cover a particular area of marketing and explain how it works on the Net. As well as providing practical information, the book is packed with references to useful websites. All the websites and their addresses are listed by category in the directory at the back of the book.

To bring you up to speed with the opportunities available, here are some of the ways to use the Internet to help you market your company, its brand and products.

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