M-Commerce: Technologies, Services, and Business Models

M-Commerce: Technologies, Services, and Business Models

M-Commerce: Technologies, Services, and Business Models

M-Commerce: Technologies, Services, and Business Models

Synopsis

The first complete introduction to the technology and business issues surrounding m-commerce
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.

Excerpt

The face of the Internet is changing. Within just a few years, more people will be accessing the Internet from mobile phones, personal digital assistants (PDAs), pagers, wristwatches, and a variety of information appliances other than desktop PCs. We are quickly approaching the mark of 1 billion mobile phone users and, while today only a fraction of existing mobile phones are Internet-enabled, the situation is fast changing. This is especially true in countries such as Japan and Korea, and in Europe. However, other countries such as the United States are not far behind. In early 1999, NTTDoCoMo launched its i-Mode mobile Internet portal. Within less than three years, the service had grown to 30 million users, in the process generating several billions of dollars in revenue in the form of subscription fees and increased traffic.

Mobile commerce, or m-commerce, is about the explosion of applications and services that will become accessible from Internet-enabled mobile devices. It involves new technologies, services, and business models. It is quite different from traditional e-commerce. Mobile phones or PDAs impose very different constraints than desktop computers do. However, they also open the door to a slew of new applications and services. They follow you wherever you go, making it possible to . . .

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.