Brand NFL: Making and Selling America's Favorite Sport

Brand NFL: Making and Selling America's Favorite Sport

Brand NFL: Making and Selling America's Favorite Sport

Brand NFL: Making and Selling America's Favorite Sport

Synopsis

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique
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