Brand NFL: Making and Selling America's Favorite Sport

Synopsis

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique

Additional information

Contributors:
Publisher: Place of publication:
  • Chapel Hill, NC
Publication year:
  • 2007

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