Qualitative Data: An Introduction to Coding and Analysis

Qualitative Data: An Introduction to Coding and Analysis

Qualitative Data: An Introduction to Coding and Analysis

Qualitative Data: An Introduction to Coding and Analysis

Synopsis

"Auerbach and Silverstein write at a level that can be understood by beginners but is sophisticated enough for scholars...informative and interesting." - Choice

Qualitative Datais meant for the novice researcher who needs guidance on what specifically to do when faced with a sea of information. It takes readers through the qualitative research process, beginning with an examination of the basic philosophy of qualitative research, and ending with planning and carrying out a qualitative research study. It provides an explicit, step-by-step procedure that will take the researcher from the raw text of interview data through data analysis and theory construction to the creation of a publishable work. The volume provides actual examples based on the authors' own work, including two published pieces in the appendix, so that readers can follow examples for each step of the process, from the project's inception to its finished product. The volume also includes an appendix explaining how to implement these data analysis procedures using NVIVO, a qualitative data analysis program.

Excerpt

The aim of this book is to teach you how to do qualitative research. It will take you through the qualitative research process, beginning with examining the basic philosophy of qualitative research and ending with planning and carrying out a qualitative research study.

This book is part of a movement in the social sciences that is attempting to expand traditional research design and methodology. Traditional research in the social sciences has been characterized by the following principles: formulating hypotheses and testing them statistically, developing scales and questionnaires, attempting to control for extraneous variables by using control groups, and striving to generalize from one sample to an entire population.

Historically, this type of research was accepted as the only correct version of the scientific method. More recently, however, a growing number of social scientists have been reevaluating their approach to empirical research. These researchers have begun to focus on subjective experience, diversity, and historical context. Quantitative research, with its emphasis on operationalizing variables, statistical analysis, and generalizability, is not always well suited to illuminating these concerns. As a result, researchers and theorists are developing alternative, nonquantitative scientific methods, namely qualitative research.

Throughout this book we will illustrate the research process with examples from our own research. We are co-directing a large-scale study of . . .

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