Sport, Culture and the Media: The Unruly Trinity

Sport, Culture and the Media: The Unruly Trinity

Sport, Culture and the Media: The Unruly Trinity

Sport, Culture and the Media: The Unruly Trinity


Reviewers' comments on the first edition
Marks the coming of age of the academic study of media sport.

Media, Culture & Society
The book is extremely well-written - ideal as a student text, yet also at the forefront of innovation.
International Review of Cultural Studies
A thoroughly worthwhile read and an excellent addition to the growing literature on media sport
Sport, Education and Society

Sport, Culture and the Media was the first book to analyse comprehensively two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent.

This new edition examines the latest developments in sports media, including:
  • Expanded material on new media sport and technology developments
  • Updated coverage of political economy, including major changes in the ownership of sports broadcasting
  • New scholarship and research on recent sports events like the Olympics and the World Cup, sports television and press, and theoretical developments in areas like globalisation and spectatorship.
The first part of the book, Making Media Sport, traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them, and the economic and political influences on and implications of 'the media sports cultural complex'. The second part, Unmaking the Media Sports Text, concentrates on different media forms - television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies. This is a key textbook for undergraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender.


This second edition of David Rowe's Sport, Culture and the Media: The Unruly Trinity explores the extraordinarily dynamic linkages between media and sport, and their significance for contemporary society. Where other books in this area typically focus on a particular sport and its depiction in a single medium, Rowe's book covers both production and interpretation across the full spectrum of what he calls the 'media sports cultural complex'. In Part I, Making Media Sport, he traces the history of the media-sport nexus, surveys the production of sports journalism, and closely examines the political economy of the sports media. In Part II, Unmaking the Media Sports Text, he teases out the cultural meanings and social ideologies of a wide range of media sport forms and genres, including sports television, radio, films, books, newspapers, photography and the Internet. This new edition discusses the latest developments in the ownership and control of media sport and in media sport technology, consumption and use; incorporates new scholarly contributions to the international field of sports media studies; and reviews the most recent global sports events like the Sydney 2000 Olympics and the 2002 World Cup. It sets out to provide readers with the tools to analyse and understand the sports media for themselves as 'cultural citizens', and 'to take back a little of the cultural power that we have ceded to it'.

The Issues in Cultural and Media Studies series aims to facilitate a diverse range of critical investigations into pressing questions considered to be central to current thinking and research. In light of the remarkable speed at which the conceptual agendas of cultural and media studies are changing, the series is committed to contributing to what is an ongoing process of re-evaluation and critique. Each of the books is intended to provide a lively, innovative and . . .

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