Critical Readings: Sport, Culture and the Media

Critical Readings: Sport, Culture and the Media

Critical Readings: Sport, Culture and the Media

Critical Readings: Sport, Culture and the Media

Synopsis

This is a carefully selected anthology of important and contemporary work dedicated to understanding the relationships between sport, culture and the media. It is both a stand-alone work and a useful accompaniment to the editor's highly praised book 'Sport, Culture and the Media: The Unruly Trinity'.

The book covers both how media sport is produced and the ways in which it can be interpreted. It is divided into two related sections:

'Media Sport Construction: History, Labour, Culture and Economics' addresses such important topics as globalization, media convergence, the corporate contest for broadcast rights, the making of sports pages and broadcasts, and the staging of mega-media sports events like the Olympic Games.

'Media Sport Deconstruction: Readings, Forms, Ideologies and Futures' is concerned with issues including nationalism, gender, sexuality, ethnicity and race in sports television, the press, fiction and new media.

Readers will, therefore, gain a comprehensive grasp of the cultural significance of media sport.

Excerpt

This Reader has been devised as an accompaniment to David Rowe's highly praised and influential book Sport, Culture and the Media: The Unruly Trinity, which is being published simultaneously in its second edition. The Reader is a carefully selected anthology of 'classic' and contemporary work dedicated to understanding the relationships within what Rowe calls the 'media sports cultural complex'. Following a survey chapter by the editor that 'sets the scene' for the analysis of media sport, attention turns to how media sport is produced and the ways in which it can be interpreted (a two-part structure that mirrors Rowe's authored text). Part I, Media sport construction: history, labour, culture and economics, contains key chapters that address such timely topics as globalization, media convergence, the corporate contest for broadcast rights, the making of sports pages and broadcasts, and the staging of mega-media sports events like the Olympic Games. Part II, Media sport deconstruction: readings, forms, ideologies and futures, is concerned with issues including nationalism, gender, sexuality and ethnicity in sports television, the press, fiction and new media. Overall, then, the Reader promises to enhance our critical understanding of how the field of media sport studies has developed over the years. Apparent throughout the discussion is the cultural significance of media sport for everyday life, and the reasons why it continues to be such an important – and fascinating – area of study.

The Issues in Cultural and Media Studies series aims to facilitate a diverse range of critical investigations into pressing questions . . .

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