The Price of Everything: A Parable of Possibility and Prosperity

The Price of Everything: A Parable of Possibility and Prosperity

The Price of Everything: A Parable of Possibility and Prosperity

The Price of Everything: A Parable of Possibility and Prosperity


Stanford University student and Cuban American tennis prodigy Ramon Fernandez is outraged when a nearby mega-store hikes its prices the night of an earthquake. He crosses paths with provost and economics professor Ruth Lieber when he plans a campus protest against the price-gouging retailer--which is also a major donor to the university. Ruth begins a dialogue with Ramon about prices, prosperity, and innovation and their role in our daily lives. Is Ruth trying to limit the damage from Ramon's protest? Or does she have something altogether different in mind?

As Ramon is thrust into the national spotlight by events beyond the Stanford campus, he learns there's more to price hikes than meets the eye, and he is forced to reconsider everything he thought he knew. What is the source of America's high standard of living? What drives entrepreneurs and innovation? What upholds the hidden order that allows us to choose our careers and pursue our passions with so little conflict? How does economic order emerge without anyone being in charge? Ruth gives Ramon and the reader a new appreciation for how our economy works and the wondrous role that the price of everything plays in everyday life.

The Price of Everything is a captivating story about economic growth and the unseen forces that create and sustain economic harmony all around us.


Just past midnight on a July night in Havana, the woman wakes
and hears the tap, tap, tap at the window. She opens the door and
the man, her brother, comes in and scoops up the sleeping boy, car
rying him on his shoulder like a bundle of sugarcane. They head
out into the sweltering streets. The woman carries a string bag
and a blanket. Can a string bag contain a life? It must. It's all
she can take with her. The boy sleeps on as they walk into the

Getting to the outskirts of the city and to the beach beyond
seems to take an eternity. They wade out to the small boat waiting
for them in the shallows and climb aboard.

The boy opens his eyes. The woman hugs him back to sleep.
When she thinks back on that night, she remembers clutching her
son, prayer after prayer, and the boat, endlessly rocking, heading

“Sold out.”

Sold out? Home Depot sold out of flashlights? It was impossible. How could they be sold out?

“What do you mean?” Ramon Fernandez asked.

“Sorry,” the clerk replied. “This place has been a madhouse for the last two hours. I wish I could tell you there are more in the back. But there aren't. They're gone. Every one of them. Come back in a few days.”

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