The Sustainable Enterprise Fieldbook: When It All Comes Together

The Sustainable Enterprise Fieldbook: When It All Comes Together

The Sustainable Enterprise Fieldbook: When It All Comes Together

The Sustainable Enterprise Fieldbook: When It All Comes Together


Building an organization's commitment to sustainability is not just a means to enhancing the health, diversity, and strength of the world's ecosystems but a financially and socially sound best practice as well. The Sustainable Enterprise Fieldbook helps readers understand what sustainability means, and how they can implement it in their organization. Collecting the wisdom of an outstanding network of experts, the book uses models, tools, case studies, and examples from a wide range of companies to show readers how they can: manage the transition to an eco-friendly culture • foster employee engagement • integrate sustainability into the day-to-day realities of their business • oversee both short-and long-term goals for their sustainability initiatives Also included are metrics allowing readers to measure their efforts in promoting an environmentally responsible organization. This book provides the crucial guidance organizations need to make money and make a difference.


Georg Keil, Executive Head, un Global Compact

Businesses are challenged as never before by the unrelenting and ever-increasing demands posed by the global economy and the marketplace to address the concerns of a wide range of critical stakeholders, including shareholders, customers, employees, and communities, both locally and around the world.

Technology and deregulation have unleashed an unprecedented expansion of business activities over the past quarter of a century. Many companies have gone global while governments have remained local. Businesses, large and small, are learning to integrate into a global marketplace that offers scale and efficiency gains.

New markets have been developed and much progress has been made in bringing hundreds of millions of people out of abject poverty. At the same time, poverty persists in many parts of the world, inequity has been on the rise, and the impact of human activities on the natural environment threatens our survival as a species.

We cannot predict the future, but the certainty of the major disruptive forces we are witnessing every day makes a compelling case for us to reexamine our fundamental values, shift our priorities, and shape a new strategic direction to create a more sustainable world.

How will we master this global transformation to a sustainable future? Where will leadership come from? Will we be able to extend the benefits of productivity gains to those who need them most while safeguarding our natural environment? Will openness as an economic and political idea prevail, or will we fall back into discriminatory behavior, building walls and creating enemies? Will we be able to provide stewardship that thrives on and cultivates the creativity of people and enterprises while safeguarding the common good? Are we willing - and are we capable enough - to change our patterns of consumption and lifestyles so that they meet our most basic human needs while considering those of future generations? Can we build incentive systems that reward and reinforce good environmental, social, and governance performance?

The stakes couldn't be higher. Never before have we been so dependent on each other.

There is always hope that policy-makers will eventually provide leadership. But all too often they are concerned with territorial constituency building or the sheer desire to maintain a hold on power. Few policy-makers are able, or willing, to take on global perspectives or a long-term vision that goes beyond election cycles.

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