Success and Failure of Microbusiness Owners in Africa: A Psychological Approach


Frese and his contributors have studied small businesses in four African countries from a psychological perspective--the first time this has been done--and report that it's the psychological aspects of their strategies, not just the strategies themselves, that contribute significantly to their success. They also prove that many of the stereotypes that seem to characterize the owners of microbusinesses are clearly incorrect. Executives, analysts, bankers, international entrepreneurs, and their academic colleagues will discover that many of the conclusions they have drawn from previous studies can not be generalized. Only by separating those that can be generalized from those that can not, can we get a true understanding of the small business entrepreneurial dynamic.

Additional information

Includes content by:
  • Michael Frese
  • Mechlien De Kruif
  • Madelief Keyser
  • Sabine Koop
  • Tamara De Reu
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 2000


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.