Counterfeiting Exposed: Protecting Your Brand and Customers

Counterfeiting Exposed: Protecting Your Brand and Customers

Counterfeiting Exposed: Protecting Your Brand and Customers

Counterfeiting Exposed: Protecting Your Brand and Customers

Synopsis

A clear and compelling guide to the complex world of counterfeiting
This book provides readers with an overview of the complex subject of counterfeiting in the twenty-first century-not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, engine parts, etc. Filled with compelling stories such as how Glad trash bags have been faked as part of a scheme to launder drug money, this book offers real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it. Leaving no stone unturned, this valuable resource also provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line.
David M. Hopkins (Denver, CO) is Director of International Business Programs in the Daniels College of Business at the University of Denver. Lewis T. Kontnik (Greenwood Village, CO) is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter that covers counterfeiting prevention issues.
Mark Turnage (Denver, CO) is the CEO of Applied Optical Technologies PLC, one of the largest providers of anti-counterfeiting technology to governments and companies worldwide.

Excerpt

The global explosion in product counterfeiting over the past few decades has created one of the most intractable problems facing brand owners today. Clandestine, unquantifiable, often devastating in its impact, and increasingly embraced by the tentacles of organized crime, counterfeiting is here to stay.

Counterfeiting Exposed strips away many of the myths surrounding this international plague and shows that it is far from a “victimless” crime. the authors explore the key issues that flow from the phenomenon and look at ways in which brand owners can protect their products and tackle the problem effectively. This book is also a welcome and invaluable resource for those who wish to know more about the evolution, scope, and consequences of counterfeiting.

The trio of authors with their different backgrounds bring their own unrivalled experience and perspective to bear in analyzing and assessing the counterfeiting phenomenon and must be commended for producing a highly readable and informative book on a complex subject.

As one of the fastest growing economic crimes in the world, counterfeiting defies any “quick fix” solution but can be contained and beaten by those with a thorough understanding of its nature and some of the strategies that have worked. Counterfeiting Exposed will illuminate and inspire.

Peter lowe icc Counterfeiting Intelligence Bureau London, March 2003 . . .

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