Cases in Consumer Behaviour

Cases in Consumer Behaviour

Cases in Consumer Behaviour

Cases in Consumer Behaviour

Synopsis

Cases in Consumer Behaviour Cases in Consumer Behaviour contains aselection of case studies which examine different aspects of thebehaviour of European consumers. These case studies consider,amongst other issues, personal consumer decisions and interactivehousehold decision making; cultural and social effects on consumerbehaviour; new product development and diffusion in differentcountries; marketing communications; and consumer satisfaction andwelfare. This casebook is closely related to, and is recommendedfor use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebookinclude:
∗ The authors of these cases are drawn from nine different Europeancountries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary
∗ The cases reflect the consumer perspective on marketingproblems
∗ Each case presents a practical problem in the consumer area andposes questions for the reader.
An Instructor′s Manual is available from the publisher forlecturers using the casebook.
Author Advanced search

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.