Strategy, Structure, and Performance of Mncs in China

Strategy, Structure, and Performance of Mncs in China

Strategy, Structure, and Performance of Mncs in China

Strategy, Structure, and Performance of Mncs in China

Synopsis

"China is the largest emerging market in the world yet Western MNCs have invested significantly less in China than have their Asian MNC counterparts. Luo systematically compares Western and Asian investment strategies and their performance in China and draws lessons that Western corporations must heed. He compares Western and Asian MNCs on their respective economic rationales, cultural proximity, strategies behavior, investment structure, business determinants, and performance. He also reviews foreign direct investment in China over two decades, outlines the economic environment facing MNCs today, delineates new policies that affect foreign investment and operations, and discusses China's entry into the World Trade Organization and impact on MNCs everywhere. The result is an expert and lucid analysis of international investment and the China market, particularly for upper level executives, analysts studying emerging markets, and scholars specializing in international politics and business expansion." Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Excerpt

Today, the United States is the largest source of foreign direct investment (FDI) in the world, while China is the largest recipient of FDI among developing countries. FDI in China committed by U.S. companies and other Western multinational corporations (MNCs), however, has been surprisingly small. In 1998 three-quarters of FDI in China actually came from Hong Kong, Singapore, Japan, Taiwan, and South Korea. In order to shed some light on why Western MNCs lag behind Asian MNCs and what lessons Western MNCs should learn from their Asian counterparts, this book addresses various issues concerning strategy, structure, and performance of MNCs in China from a comparative perspective. It compares Western and Asian MNCs with respect to economic rationale, cultural proximity, strategic behavior, investment structure, business determinants, and performance differences. This book also reviews FDI in China over the past twenty years, outlines the economic environment facing MNCs at the turn of the new century, delineates various new policies that affect foreign investments and operations, and discusses China's entry into the World Trade Organization (WTO) and its impact on MNCs.

This book is written for students taking a course on Chinese business or management, executives interested in emerging markets, and scholars interested in international expansion. The book is divided into three parts. The first part reviews the experiences of MNCs in China and their opportunities and challenges in the coming years. Specifically, Chapter 1 illustrates the patterns, situations, and characteristics of FDI in China over the past two decades; discusses the economic conditions, investment environments, and regulatory changes that may influence MNCs at the turn of the century; and . . .

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