The Corporate University Handbook: Designing, Managing, and Growing a Successful Program

The Corporate University Handbook: Designing, Managing, and Growing a Successful Program

The Corporate University Handbook: Designing, Managing, and Growing a Successful Program

The Corporate University Handbook: Designing, Managing, and Growing a Successful Program

Excerpt

In the beginning, there were universities. Maybe not at the very beginning, but by medieval times, the antecedents of modern universities were taking shape in Europe. In the New World, colleges sprang up in colonial times, before there was a United States of America. Corporations came later. The corporate model for American commerce developed in the nineteenth century and was well established by the turn of the twentieth century.

So how did universities and corporations come together to form corporate universities? Was there a master plan, or was it a serendipitous yougot-your-chocolate-on-my-peanut-butter sort of accident? The answer is a little bit of both, as the rapid proliferation of corporate universities over the past two decades is not a revolution in workplace education; it is merely the next step in an evolutionary process that had been unfolding for a halfcentury.

This book will examine the phenomenon of corporate universities in all of its forms. Corporate university managers, consultants, and observers, representing all aspects of corporate university operations, have contributed chapters describing the various dimensions of this rapidly growing trend.

Corporate university veterans from some of America's largest and most respected organizations share their experiences. Consultants and educators who have worked with numerous corporate universities—from . . .

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