New Product Development and Delivery: Ensuring Successful Products through Integrated Process Management

New Product Development and Delivery: Ensuring Successful Products through Integrated Process Management

New Product Development and Delivery: Ensuring Successful Products through Integrated Process Management

New Product Development and Delivery: Ensuring Successful Products through Integrated Process Management

Excerpt

New Product Development and Delivery is a comprehensive guide for successfully transferring new products from R&D to manufacturing and market launch. It leads readers through 16 proven tools and techniques for new product transfer success and the development and implementation of a corporate transfer process.

The early chapters provide a detailed description of the tools and techniques. The later chapters discuss the development of a proven transfer process and the implementation of this process to gain buy-in within the corporation from the top to the bottom.

Successful transfer of new products through the organization is a common problem throughout industry. The writing of this book is timely. The successful implementation of a new product transfer process will make a company competitive into the future.

The United States is falling behind in the competitiveedge race. We have lost position in the smokestack industries (1970), appliances (1975), automotive (1980), electronics (1985), and new product development (1990). The reason for this is not low-cost labor, modern equipment, product dumping, or copying products. It stems from an . . .

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