Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications

Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications

Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications

Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications

Excerpt

Employee communication is the most important type of communication in which a company can engage. These days, as organizations rely more and more on information—and as organizations undergo continuous metamorphosis—leaders at all levels recognize the need to communicate with employees but are not certain how to go about it. Formally, employee communications departments are often the least important communication function within an organization.

Corporate Conversations explains the link between internal communications and business success, and it offers advice about how to organize and manage the process for the best results. It is based on more than twenty-five years of personal experience, along with a great deal of study and research.

Over the years, I have accumulated hundreds of case studies showing how to—and how not to—conduct communications. Many of these examples are scattered throughout this book. In nearly all cases, however, I have placed these situations in two fictitious companies. Amalgamated Pulp & Paper is a clueless company, making classic mistakes with deleterious results. Allied Gate & Fence has its communication act together, taking advantage of the fruits of effective internal communication. While the companies are not real, the case studies ascribed to them are.

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