101 Ways to Really Satisfy Your Customers

101 Ways to Really Satisfy Your Customers

101 Ways to Really Satisfy Your Customers

101 Ways to Really Satisfy Your Customers


Full of practical tips to improve customer service and maintain a level of excellence, this resource helps businesses attract new customers and keep regular customers coming back. Suggestions include understanding customers, using a personalized approach, managing customers over the Internet and telephone, overseeing internal customer service, and stepping in when things go wrong. Helpful tips, such as giving regular customers a contact number for outside normal business hours, offer great ideas for speeding up customer-service transactions for busy owners and managers. Also included are checklists to gauge customer service satisfaction, handle customer complaints effectively, and analyze competition efficiently.


I am passionate about customer service. I find great customer service wonderful and I look for it constantly. On the other hand, I find lousy customer service infuriating and I see it every day. There is no doubt in my mind that those businesses that offer good levels of customer service have a far greater chance of success and growth than those that really don't care about customer service one way or the other.

I love going to a business and being surprised by excellent service. Every time I contact a business—either over the telephone, on the Internet, by writing to them or by walking through their front door—I can't help but do an impromptu customer service review. From my observations, we have all grown accustomed over many years to receiving ordinary service. So when someone does show an outstanding level of customer service, it's impossible not to notice.

Those businesses that have an honest commitment to customer service always seem to develop an army of loyal customers. These businesses grow by word-of-mouth advertising, and their customers stick with them through the good times and the bad.

Likewise, how many times have you sat down with friends and complained about a business that you visited that offered shocking service? As consumers we all spread the word about businesses that have treated us poorly and, now more than ever . . .

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