Essentials of Licensing Intellectual Property

Essentials of Licensing Intellectual Property

Essentials of Licensing Intellectual Property

Essentials of Licensing Intellectual Property

Synopsis

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property.

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Excerpt

The invention of e-mail as an efficient mode of communication gives rise to an intriguing benefit: One need not answer a question immediately as would be expected in real-time conversation. Therefore, on occasion, I prefer to ponder before I answer, as I did when honored with the request to write this preface to Essentials of Licensing Intellectual Property.

My initial response was to decline, stating that I was too busy to read yet another licensing book. Honestly, I really am too busy to plow through more theoretical jargon. Too busy to pull out my calculator to analyze complex royalty or valuation models. Too busy to hear one more author sell me more pixie dust that magically turns patents into winning lottery tickets.

As we have all witnessed in the recent past, countless books on licensing IP have been written as best-seller novels to excite the soul and incite a spark of larceny; maps that we should follow to discover long-forgotten patent treasures that await discovery and exploitation.

Other patent licensing treatises are excellent examples of IP consultants and theorists attempting to explain the complexity of IP law and the mystical process of extracting value (money) from idle IP assets; ultimately these works leave the reader feeling lost and helpless, believing that hiring a consultant is the only way to profit from their unexploited IP.

I also felt that you, the reader, have lost your appetite for another helping of licensing leftovers, too full of IP licensing prophesy to gulp down yet another spoonful. Fortunately, this was one of those occasions that I paused to contemplate.

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