The Psychology of Stereotyping


"The first comprehensive treatment of stereotypes and stereotyping, this volume synthesizes a vast body of social and cognitive research that has emerged over the past quarter century. Distinguished researcher David J. Schneider provides an unusually broad analysis of stereotypes as products both of individual cognitive activities and of social and cultural forces. While devoting careful attention to harmful aspects of stereotypes and strategies for countering them, the volume also examines the positive functions of generalizations in helping people navigate a complex world. Highly readable and up to date, the book's balanced coverage of major theories and findings makes it an indispensable sourcebook and text. Among the book's unique features are four chapters addressing the content of stereotypes, an area that has been relatively ignored in contemporary treatments. Considered are the characteristics associated with over a dozen groups that have traditionally been the victims of stereotypes; why certain traits tend to be stereotyped more often than others; and how traits become attributed to particular groups. Including many useful examples, and identifying important directions for future research, this book belongs on the desks of all researchers, professors, and students interested in stereotyping, prejudice, and discrimination. It serves as an outstanding text for advanced undergraduate- and graduate-level courses." Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Additional information

Publisher: Place of publication:
  • New York
Publication year:
  • 2005


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