Feeling Asian Modernities: Transnational Consumption of Japanese TV Dramas

Feeling Asian Modernities: Transnational Consumption of Japanese TV Dramas

Feeling Asian Modernities: Transnational Consumption of Japanese TV Dramas

Feeling Asian Modernities: Transnational Consumption of Japanese TV Dramas

Synopsis

The recent transnational reach of Japanese television dramas in East and Southeast Asia is unprecedented, and not simply in terms of the range and scale of diffusion, but also of the intense sympathy many young Asians feel toward the characters in Japanese dramas, so that they cope with their own modern lives by emulating the lives on screen.

Excerpt

Koichi IWABUCHI

In the latter decades of the twentieth century, the drastic development of communication technologies and the concurrent emergence of global media corporations have facilitated the simultaneous transnational circulation of information, images, and texts on a global scale. Various (national) media markets have been penetrated and integrated by the powerful missionaries of global consumer culture such as News Corp., Disney, and Sony. However, cultural globalization does not just mean the spread of the same products of Western (mostly American) origin all over the world through these media conglomerates. The development of new patterns of regional media consumption has become no less conspicuous. Looking at East/ Southeast Asia, many young people are keen to consume globallycirculated, fashionable cultural products and do not care about the origin of those consumer items or media products. Nevertheless, some preferred cultural products are not without "Asian flavor." Youths in East/Southeast Asia, for example, might love Titanic, Harry Potter and Eminem, but are likely to be even more addicted to the latest products . . .

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