Competitive Intelligence and Global Business

Competitive Intelligence and Global Business

Competitive Intelligence and Global Business

Competitive Intelligence and Global Business

Synopsis

Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce, the effects of interest groups, and new laws governing the practice of CI across borders. This book illustrates how CI is conducted around the world and highlights the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace (for example, by anticipating their next moves and beating them to the punch) or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protections, which can tilt the playing fields), and new laws governing the practice of CI across borders.

In this book, contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

Excerpt

This book represents our contribution to the literature that arises at the intersection of competitive intelligence (CI) and global business. To help us focus as we pulled together our thoughts on the topic, we asked ourselves the following questions. Our answers, also listed below, helped form the basis for this book.

Why edit a book about competitive intelligence (CI)
and global business?

Globalization permeates almost every aspect of contemporary business. Barriers to international commerce and trade are being reduced through the efforts of the World Trade Organization (WTO), the European Union (EU), and other regional trade blocs that are also expanding. Work in general is taking on a global perspective, in part because of enhanced communication technologies. The digitalization of markets (e.g., electronic exchanges, the Internet) has changed both the way business operates and the way people think about competition. New economies and economic features, represented most starkly by the dot-com bubble of the late 1990s, have arisen; this has resulted in executives questioning the status quo and has often complemented a variety of industrial reconfigurations. These changes occurring around the globe to industries and the players within them require that decision-makers use CI tools and skillsets to develop an enhanced awareness of competitors and the competitive environment.

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