How to Prepare, Stage, and Deliver Winning Presentations

How to Prepare, Stage, and Deliver Winning Presentations

How to Prepare, Stage, and Deliver Winning Presentations

How to Prepare, Stage, and Deliver Winning Presentations

Synopsis

"Business growth is becoming increasingly dependent on partnerships, joint ventures, and other strategic alliances. Consequently, the ability of professionals to articulate their ideas well to others has become increasingly essential. How to Prepare, Stage, and Deliver Winning Presentations, now in a thoroughly updated edition, gives readers a proven and practical approach to increase their knowledge, capabilities, confidence, and success. The book provides proven, practical advice on communicating essential information when it matters most. Readers will learn how to:

- Make their case using persuasive supporting materials that illuminate and inspire

- Win over audiences with sound strategy, organization, and persuasive evidence

- Use visual aids using current technologies such as computer graphics, LCD projectors, and Web-interactive methods

- Create a positive impression through voice, language, and nonverbal impressions

This is an essential book for all professionals seeking to influence decision makers, win contracts, and enhance their careers."

Excerpt

“You can have brilliant ideas, but if you can't get them across, your brains won't get you anywhere.” So says Lee Iacocca, former chief executive officer (CEO) of Chrysler Corporation. “I've known a lot of engineers with terrific ideas who had trouble explaining them to other people. It's always a shame when a guy with great talent can't tell the board or a committee what's in his head.”

If you're a professional, whatever your specialty or level in the organization, you'll probably find that presentations come with your job. It is a rare individual who can conduct his or her career communicating with only test tubes or computers. As business becomes increasingly complex, the need to communicate in concise terms that a broad audience can understand becomes more critical. One of the most important tools for doing this is the face-to-face presentation.

Top executives, program managers, engineers, bankers, architects, trainers, union leaders, politicians—all frequently find themselves facing audiences and selling their ideas through speeches and presentations. These can be as simple as an informal talk to a half-dozen colleagues, using a few handmade viewgraphs, or as complex as a fully . . .

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