Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

Excerpt

Advertising displays that call out to you on a first-name basis.

Services that let you shop for pizza, music, books, and movies—anywhere, anytime.

Stores where the costs of goods is automatically deducted from your bank account—without you ever writing a check, doling out cash, swiping a card, or standing in line.

And commercials broadcast so only you can hear them—seemingly from inside your own head.

MARKETING'S WIRELESS FUTURE IS HERE.
READY TO MAKE THE MOST OF IT?

It turns out that the Internet was just a warm-up act. A decade ago, the Internet hype machine pitched the World Wide Web as a marketer's dream come true—an interactive, one-to-one utopia . . .

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