Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues

Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues

Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues

Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues

Synopsis

"From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs -- -- or ""blogs"" -- are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences.

Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to:

- Legally and ethically regulate employees' personal blogs that mention the company

- Protect trade secrets and other proprietary information

- Manage the legal and business exposure associated with corporate blogs

- Respond swiftly and effectively to blog assaults against the company -- and much more.

The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool."

Excerpt

Blogs are a phenomenon that you cannot ignore, postpone, or delegate
… blogs are not a business elective. They're a prerequisite.

—BusinessWeek

One New Blog Created Every Second2… Complete
with Legal Liabilities and Other Potentially
Devastating Business Risks

With a new blog created every second, the hype and hoopla surrounding blogging is understandable. From the millions of individuals with a conviction or cause they are eager to share with like-minded readers, to the thousands of corporations that are looking for a more effective and reliable way to polish reputations and build trust-based relationships with customers, to the bands of citizen journalists who are challenging the mainstream media by offering an alternative news source—everyone, it seems, is blogging.

In spite of the fact that 62 percent of Internet users don't even know what a blog is, blogging has become wildly popular among enthusiasts at home and at the office. Want proof that blogging has entered the culture in a significant and lasting way? Time magazine now publishes an annual list of the [50 Coolest Blogs.] A few lucky bloggers are invited to walk down the [red carpet] as winners of the Bloggies™, the annual awards ceremony that recognizes the public's favorite blogs and bloggers from around the globe. On a more traditional note, blog was added to the venerable Oxford English Dictionary in 2003 and was the most popular search word in the online version of the Merriam-Webster's Dictionary in 2004.

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