Principles of Retailing

Principles of Retailing

Principles of Retailing

Principles of Retailing

Synopsis

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:
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• The changing retail environment
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• Managing change in the retail sector
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• Understanding the supply chain
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• Mastering retail operations
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; Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailingis an essential text and reference.

Excerpt

Principles of Retailing was conceived in 1998 when the authors lamented the lack of a good readable textbook in retailing to match the proliferation of equivalent works on Marketing. McGoldrick's Retail Marketing, the only notable text on the subject, was out of date and marketing-specific. the challenge was to produce a book which was readable to a wide audience, students and practitioners alike, but to have academic authority based on the teaching and research experience of the authors.

Although numerous texts have been published since the 'big idea', they continue to focus on Retail Marketing. Principles of Retailing offers four sections. Part 1 introduces the reader to the key retailers and the changing environment in which they operate. Theories of change are discussed and they provide a backcloth to retail strategy formulation – the planning process, strategic choices and the role of location in overall strategy.

Most books on this subject ignore the supply chain. This is not solely a problem with retailing texts but also in the general marketing area. This is surprising in that the key to success in retailing is the ability to buy well to meet customers' needs and co-ordinate the logistics to get these products to the shelf as efficiently as possible. Two of the authors are specialists in the fields of buying and logistics and Managing the Retail Supply Chain, Part 2, is therefore a core section of the book.

Part 3 deals with retail operations – customer service, selling, security and merchandising. the latter chapter is based on recent primary research and retail security is under represented in most textbooks. Finally, Part 4 deals with the future of internationalization and e-commerce. Again, a different approach is taken in these chapters. in the internationalization of retailers more focus lies on the impact of . . .

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