Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets


You can't touch it or feel it. Sometimes you can't even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company's assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival.

Enter attorney Deborah E. Bouchoux and her informative book, Protecting Your Company's Intellectual Property. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive, discussion of the four key areas of intellectual property: trademarks
-- copyrights
-- patents
-- trade secrets

In addition to providing thorough definitions of these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book also offers practical tools for protecting intellectual property, including:

trademark and copyright application forms
-- sample employment agreements
-- an Internet usage policy
-- tips on preventing the unauthorized dissemination of information via the Web
-- and much more.

Additional information

Publisher: Place of publication:
  • New York
Publication year:
  • 2001


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