The Wright Way: Seven Problem Solving Principles from the Wright Brothers That Can Make Your Business Soar!

The Wright Way: Seven Problem Solving Principles from the Wright Brothers That Can Make Your Business Soar!

The Wright Way: Seven Problem Solving Principles from the Wright Brothers That Can Make Your Business Soar!

The Wright Way: Seven Problem Solving Principles from the Wright Brothers That Can Make Your Business Soar!

Synopsis

"When Wilbur and Orville Wright executed the first successful manned flight on December 17th, 1903, they stunned the world. Man could fly! Where had these two brothers come from? The impact was astonishing. (Imagine if Neil Armstrong had landed on the moon in a craft he built himself and paid for with a part-time job!)

In ushering in the age of flight, the Wright brothers got past numerous obstacles the world's other scientists hadn't even begun to tackle. The Wright Way defines seven essential problem-solving principles the brothers used in accomplishing this enormous feat, and shows readers how to apply them to common business problems. The book presents practical, inspirational principles for achievement, including:

• Hammering out problems through constructive conflict

• Addressing the toughest issues -- or ""worst things"" -- first

• Achieving perfection through ""inveterate tinkering""

• Pursuing useful knowledge through ""forever learning""

The book gives business leaders and managers constructive tips they can use to tackle their most difficult -- and rewarding -- challenges and opportunities. A perfect combination of savvy management guidance and historical adventure story, The Wright Way shows readers how to make their business soar when others can't even get off the ground."

Excerpt

On December 17, 2003, aviation experts and enthusiasts of early flight will converge on a small hamlet on the Outer Banks of North Carolina to pay homage to two of America’s most famous citizens, Wilbur and Orville Wright. the cause of their journey will be the centennial celebration of what many believe to be the event of the century: history’s first heavierthan-air, powered and controlled flight. the celebration will culminate at 10:35 A.M. at the Wright Brothers National Memorial, four miles south of Kitty Hawk at Kill Devil Hills. If all goes according to plan, an authentic reproduction of the original Wright Flyer will glide along a sixty-foot monorail and rise into the Carolina sky, just as Orville Wright did a hundred years earlier.

As American heroes go, the status of the Wright brothers is iconic. Long before the media began hyping the first flight centennial, Wilbur and Orville Wright had what marketing experts call “brand” recognition. At one time, the brothers were the two most famous men in the world. Today, they rank with Presidents Lincoln and Washington in terms of public awareness. Ask any elementary school student who the inventor of the airplane was and he’ll most likely reply, “The Wright brothers.” Yet our comprehension of their achievement remains shallow, the significance of the event obscured by the celebrity of the brothers themselves.

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