Sexuality and Media

Sexuality and Media

Sexuality and Media

Sexuality and Media


This book presents a clear, concise and critical introduction to contemporary media and cultural studies. The book will be of interest to all students about to embark on courses in which knowledge of the mass media, cultural identities, popular culture, film, or television, forms a part of their programme. But the book is also aimed at those who are interested in how media and cultural identities can be studied in relation to audiences and industries in the context of local and global media. And finally, the book is of interest to all those who are studying aspects of the media, culture, and communications industries and who want to consolidate their knowledge and critical skills in more comprehensive ways. Get Set for Media and Cultural Studies will provide a concise learning aid.


• Explores core subjects taught in media and cultural studies degrees.

• Includes case studies and illustrations from contemporary media and cultural studies.

• Introduces students to the identities and organisations which comprise the media and culture industries today.

• Covers transferable and employability skills that students will gain from the study of media and culture as well as guidance on work inside and outside the media and culture industries.



At first sight, it might seem that the questions which entitle the chapter are questions that do not need to be asked. The media are surely anything associated with film, television, radio, magazines and newspapers. Therefore, the mass media have as their objects of study film, television, radio, or simply the media themselves. This kind of answer is sufficiently broad for the opening of a chapter which aims to assist its readers to understand what the media are, and what might be studied on a media studies degree programme. But a degree in media studies will not simply study the media. Nor will a degree programme study the media simply as media. The media – because they intervene in and across the social, political, cultural and personal dimensions of life – are thus central to the understanding of how local and international societies operate in the twenty-first century.

Staying for the moment with questions of the media and media studies, new students will find that the specific focus of degree programmes is never simply the media industries or the output of media such as television or radio. Consider the analysis of television. If television is the object of study, what precisely will be studied? Television drama, news, documentaries, sitcoms and advertisements all count as television output. However, in the programmes listed here, there are some fairly obvious differences. Apart from the fact–fiction divide, it is probably apparent that advertisements are trying to provoke and engage audiences in ways that news programmes and documentaries are not. Nonetheless, news and factual programmes attempt to provoke audiences and draw on dramatic devices more often associated with television . . .

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