Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks

Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks

Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks

Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks

Synopsis

Swarm Creativity introduces a powerful new concept-Collaborative Innovation Networks. COINs are the most productive engines of innovation ever. Using real-life examples, this book shows how to leverage COINs to develop successful products in R & D, grow better customer relationships, establish better project management, and build higher-performing teams.

Excerpt

As managers, we need to shift our thinking from command
and control to coordinate and cultivate—the best way to gain
power is sometimes to give it away.

—Thomas W. Malone, The Future of Work (2004)

We are at the dawn of a new way of working together, thanks in large part to technological advances that allow a more radically superior mode of innovation than ever before. Soon, businesses throughout the world will be looking for ways to unleash the power of their COINs. Some will be scrambling to figure out how to innovate in the new business environment.

Few today know COINs—collaborative innovation networks—by that name, even though COINs have been around for hundreds of years. Many of us have already collaborated in COINs without even knowing it.

What makes them so relevant today is they have reached their tipping point.

This idea of a tipping point comes from Malcolm Gladwell, who describes the moment of critical mass where radical change is more than just possible, but is a certainty. Thanks to the communication capabilities of the Internet, COINs are at that threshold; they have achieved global reach and they can spread at viral speed. Gladwell uses the word “epidemic” to describe what happens at the tipping point.

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