Buzz: How to Create It and Win with It

Buzz: How to Create It and Win with It

Buzz: How to Create It and Win with It

Buzz: How to Create It and Win with It

Synopsis

How does a political unknown, with little wealth or family connections, take on the most powerful figures in New York politics and rise to the top, becoming not only the mayor, but an enduring influential figure? According to former mayor of New York, Ed Koch, the answer is "buzz."Buzz showcases Koch's legendary candour as he reveals the secrets of his success and explains how others can use his techniques to generate the kind of buzz to further their business, public and private lives. Filled with tips and tricks, Buzz also details what dangerous and costly traps to avoid.
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