Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want

Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want

Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want

Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want


Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated techniques for convincing others... or worse yet, have no technique at all.

Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders,and with his specially formulated Persuasion I. Q. assessment - the most comprehensive persuasion resource available today - he lets readers in on the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion I. Q. skills, the book allows readers to determine their own current Persuasion I. Q., helping them to identify their strengths and weaknesses, and starting them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to:

• read people quickly

• create instant trust

• get others to take immediate action

• close more sales

• win over clients

• accelerate business success

• earn what they're really worth

• influence others to accept their points of view

• win negotiations

• enhance relationships

• and - most important - hear the magical word "yes" more often!

Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.


What makes someone successful? Why do some people achieve wealth, while others don’t? How can we predict who will make it big, who will barely make ends meet, and who will fail? How do we quantify the characteristics of highly successful people?

It all started in 1905. French psychologist Alfred Binet developed one of the first IQ (intelligence quotient) tests. Throughout the years many scientists have tried to predict future educational achievement and life performance by using tests to measure intelligence. The hitch was that a high score on this type of measured intelligence was no guarantee of life success.

Intelligence is an important trait, but there are many types of intelligences. Howard Gardner found there were multiple types of intelligences, with each individual exhibiting varying levels of these different intelligences. What types of intelligences did the successful and ultraprosperous have? Which ones were they born with and which ones were learned?

Eventually, the concept of emotional intelligence (EQ) was developed. Daniel Goleman’s groundbreaking book, Emotional Intelligence, showed the world that success was determined not only by IQ, but also by EQ. Emotional Intelligence, often measured as an Emotional Intelligence Quotient (EQ), describes an ability to perceive, assess, and manage the emotions of one’s self, of others, and of groups.

My research on what makes people successful has revealed that success depends on something beyond IQ and EQ. My studies show that those who enjoy greater happiness and wealth in life possess a high ability to persuade, influence, sell, negotiate, motivate, lead, and understand human nature. These are not abilities . . .

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