Power Points! How to Design and Deliver Presentations That Sizzle and Sell

Power Points! How to Design and Deliver Presentations That Sizzle and Sell

Power Points! How to Design and Deliver Presentations That Sizzle and Sell

Power Points! How to Design and Deliver Presentations That Sizzle and Sell

Synopsis

Power Points! shows how to combine verbal power with visual genius to create PowerPoint presentations that both entertain and persuade. Persuasion expert Harry Mills reveals how to captivate audiences with a mastery of graphics, diagrams, cartoons and photos; speak and present with confidence and style; learn to influence any kind of audience; and create dazzling visuals with PowerPoint's new features. The accompanying CD-ROM provides hundreds of professionally designed samples and PowerPoint templates.

Excerpt

In the early 1990s, I delivered what I believed was a motivating and persuasive speech to a Toyota conference. The stories went down well, the message seemed compelling.

So I was taken aback when one of Toyota’s senior executives asked me why I hadn’t used PowerPoint—like the rest of the conference presenters. I snapped back: “Lincoln didn’t use PowerPoint at Gettysburg. Can you imagine Churchill using PowerPoint to rally the British House of Commons after the evacuation at Dunkirk?”

I now believe Churchill and Lincoln, if alive today, would use PowerPoint given the right circumstances. Both Churchill and Lincoln relished using new technologies.

As speakers, Churchill and Lincoln practiced the three-part rule of classic rhetoric: (1) start with an attention-grabbing introduction; (2) use the body of your speech to deliver persuasive content; and (3) finish on a strong note with a call to action.

If alive today, Churchill and Lincoln would have readily grasped the fact that PowerPoint is not an alternative to great speaking. PowerPoint is simply a multimedia speaker support tool to be used where speech plus multimedia works better than speech alone.

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