The "It" Factor: Be the One People Like, Listen to and Remember

The "It" Factor: Be the One People Like, Listen to and Remember

The "It" Factor: Be the One People Like, Listen to and Remember

The "It" Factor: Be the One People Like, Listen to and Remember


Some people have the ability to start a conversation and immediately draw people in, while others - perhaps even those with more valuable things to say - get pushed to the side, seemingly ignored. Unfortunately for those who don't have " It," this undeniable " It" factor is more than just an attractive quality, it's also a hallmark of success.

A practical and entertaining guide that will help anyone supercharge their communication skills and consistently make a positive impression on others, The " It" Factor gives readers the tools - and confidence - they need to take charge of any conversation, meeting, or networking encounter. Readers will learn how to:

• communicate ideas so skillfully that people sit up and take notice

• become instantly memorable

• hold on to people's attention longer

• make stronger connections

Filled with practical techniques and powerful insights, The " It" Factor will help anyone take center stage and achieve the results they've always desired.


PICTURE YOURSELF IN THIS SCENE. You’ve just stepped off the escalator into the hotel ballroom foyer where your next industry conference will be getting underway in about an hour. You are relaxed and there’s a self-assured bounce in your step. As you approach the reception desk, you receive more than a few waves and warm greetings. You recognize someone from last year’s meeting, who mouths “I need to talk to you,” followed by a quick smile and the raised eyebrows that signal, “I hope you can work me in for a few minutes soon.” You return the smile and nod back, letting him know that you want to catch up with him as well.

You feel optimistic. You know this will be a good conference for you, because you have lots to share; at the same time, you also want to hear what everyone else is up to. You can’t wait to start the exchange of ideas.

This is what it feels like to possess “It.” The “It” factor is the remarkable ability to instantly create honest and powerful connections, in every meeting and every social interaction, every . . .

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