The Language of Success: Business Writing That Informs, Persuades, and Gets Results

The Language of Success: Business Writing That Informs, Persuades, and Gets Results

The Language of Success: Business Writing That Informs, Persuades, and Gets Results

The Language of Success: Business Writing That Informs, Persuades, and Gets Results

Synopsis


Language is the medium of business. To be successful, we need to communicate effectively in writing. That's true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. The Language of Success shows readers how to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and:

eliminate ambiguities, jargon and grandiose claims
• master proper paragraph structure so the message doesn't get muddled
• avoid wishy-washy or misleading terms like "world class" or "state of the art"
• write clear concise sentences that follow the "first time right rule"
• use e-mail professionally and efficiently
• create career-enhancing reports

Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.

Excerpt

This book is about words, about the damage that can be done when they are used ineffectively, and about the power to be gained when they are used well. The purpose of this book is to show you how to write more effectively. It’s designed to help you produce the kinds of documents that are likely to be part of your professional life— documents that ask and answer questions, that provide information other people need to do their jobs, that communicate your opinions, or that persuade, instruct, or update. We’ll emphasize e-mail as the primary medium for delivering most of these messages for several reasons. First, e-mail has obviously become the dominant mode of communication all over the world. Second, it’s different enough from traditional ink-on-paper writing that it poses its own unique set of challenges. Along the way, I’ll provide examples of both good and bad writing for you to consider, explaining what works and what doesn’t so that you can adapt the ideas quickly to your own use.

So that’s where we’re going. Admittedly, writing is a skill that most people embrace reluctantly at best. But it’s a skill that can make a huge difference in your career. From a practical standpoint, few professional accomplishments will pay off more in terms of your personal success or the success of your company or organization than learning to communicate effectively.

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